“I could never find jewellery that I wanted to wear myself which was also high quality and long lasting. So I decided to create my own ‘forever’ jewellery and that’s where my brand, Wolf and Zephyr, was born; ethical and sustainable jewellery made with love.” - Tori Shay, Founder
We design with the Wolf and Zephyr customer in mind, aiming to create stunning jewellery that impacts the wearer’s everyday life, whether it empowers, heals or recharges through gemstones and ancient wisdom.
The pieces are designed to be experimented with, through layering and mixing and matching styles so the wearer is completely free to create their very own story.
Wolf and Zephyr’s beautiful jewellery is made from sterling silver, gold vermeil, 14ct gold, ethically sourced, conflict-free gemstones (moonstone, topaz, turquoise, emerald and diamonds) that are handpicked by Tori herself in India to ensure they perfectly fit each piece.
Designing with a conscience, the brand source recycled sterling silver and gold and use eco-friendly packaging throughout every process.
Tori designs each piece in the UK, which are then handcrafted and brought to life by artisans in an ethical workshop in India, where attention to detail and quality are equally as crucial.
As a brand it’s extremely important for Wolf and Zephyr to reduce harmful impacts to the environment and ensure the safety of children and the planet.
For as long as she can remember, Tori Shay has been dreaming up ideas for creating truly stunning jewellery.
Following a career in event design, it was whilst raising her young family that she set about realising her dream of designing her very own unique line of jewellery and creating her brand; Wolf and Zephyr - which officially launched in 2018.
Using only sterling silver, 14ct gold and carefully selected precious stones, Tori incorporates her love of symbolism, spirituality, culture and travelling to distant lands into her creations; forging stunning pieces with a deep meaning behind each one.
The brand’s name was inspired by Tori’s young son; Rafe, whose name means ‘wolf’, and ‘zephyr’ is derived from Tori’s love of travel and adventure.
Having retrained under a talented goldsmith, whose designs were bought into by the likes of Liberty and Harvey Nichols in the 1970s, Tori began to create some of the most intricate and beautiful jewellery available today.
Tori’s deep passion for working with fine jewellery and precious stones led to a new-found skill in the art of ear curation and professional ear piercing in 2015, enabling her to design a unique range of earrings with an array of different piercings in mind.
In her very own signature style, Tori designs each original piece with a profound story to tell, capturing the spirit of bohemian-chic and creating affordable, wearable heirlooms that are each filled with love and magic.